Pressed juice

Pressed Juicery—now known simply as Pressed—is widely considered a leader of the modern cold-pressed juice movement. Founded in 2010 in a tiny space in Brentwood, California, the brand has grown into one of the most accessible and widespread juice chains in the world. By 2026, Pressed is defined by a clear mission: making premium nutrition both affordable and convenient, bringing juice cleanses out of niche wellness boutiques and into everyday routines. The “Access” Philosophy While brands like Moon Juice target a more exclusive wellness audience, Pressed focuses on accessibility and scale. A major driver of this is its membership model, which significantly lowers the cost of cold-pressed juices—often to around $5–$7 per bottle—earning it a reputation as the “Starbucks of juice.” Pressed also uses High-Pressure Processing (HPP), a method that preserves nutrients while extending shelf life. This allows its products to be distributed nationwide and sold in high-traffic locations like airports and shopping centers. The Cleanse System Pressed simplifies the cleansing process by offering three clearly defined levels: Cleanse 1 (Beginner): A fruit-forward option with root vegetables, ending the day with a filling almond milk like Vanilla or Chocolate. Cleanse 2 (Balanced): A mix of green juices and flavorful blends such as Spicy Lemonade and Roots 2 (carrot, apple, ginger). Cleanse 3 (Intensive): A low-sugar, low-calorie plan dominated by green juices made from ingredients like kale, spinach, and celery. Signature Products (2026 Highlights) Beyond its classic bottled juices, Pressed has expanded into several popular product categories: Pressed Freeze: A plant-based soft-serve dessert made entirely from juice ingredients like fruits, nuts, and vegetables. Functional Shots: Small but potent blends, including ginger-lemon immunity shots, turmeric-based vitality shots, and tart cherry recovery formulas. Smoothie Blends: Fiber-rich drinks designed to act as meal replacements, often including ingredients like almond butter or plant protein. How It Compares Compared to premium brands like Moon Juice, Pressed stands out for its affordability, wide availability, and extensive variety. Its overall vibe is practical and convenience-driven—focused on “health on the go”—rather than the more spiritual or luxury-oriented positioning of boutique wellness brands